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Email marketing still delivers the highest ROI of any digital channel — around $36 for every $1 spent, according to most industry benchmarks. But picking the right tool matters. MailerLite and ConvertKit (now rebranded as “Kit”) are two of the most popular choices for small businesses and solo creators. Here’s how they actually compare. Who They’re Built For MailerLite is designed for small businesses that want a straightforward, affordable email tool. It covers newsletters, automation, landing pages, and e-commerce features without overwhelming complexity. ...

Email marketing still delivers the highest ROI of any digital marketing channel. The numbers have not changed much over the years – for every dollar you spend on email, you can expect $36-42 back. No social media platform, paid ad network, or content strategy comes close. But the email marketing landscape in 2026 looks very different from even two years ago. AI-powered segmentation is table stakes. Visual automation builders have replaced clunky if-then logic. And the pricing models have shifted dramatically, with several platforms now offering genuinely useful free tiers. ...